The pet food industry's dirty secret: Ingredient splitting, "real" meat, all-natural, and a ban on by-products
Do you think the concept of fake news is a recent thing? The retail pet food industry has been serving up its own brand of fake news for more than a decade. Today's pet owners are savvy and have a hunger for knowledge; much of the knowledge they seek is available at their fingertips. The tip of their paws, if you will. But like an all-caps tweet typed by Donald Trump on the toilet at 2:00 AM, most information dished by retail pet food companies will be found false once it's fact-checked. Much of the information is based on human diet trends that are influencing the industry. While conceptual and anecdotal information is pleasing to hear and easy to digest- and science is confusing and questioning- it's important to remember the fundamental rule of retail: you are being marketed to.
Pet food recall: July 2013
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Photo by nancyg48
Foter.com CC
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Dogswell and
Catswell voluntary recall pet treats
PRESS RELEASE
Dogswell
and Catswell Voluntary Market Withdrawal
A Letter from Company Spokesperson, Brad Armistead
Dear Fellow Pet Parent:
At Dogswell, our number one priority is the safety of our products and
the health of our canine and feline customers. We strive to make and
sell only the highest quality treats and food with added vitamins that
provide great taste and functional benefits such as improved hip
health, skin and coat health, and other benefits.
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The truth about brewer's rice in pet food
Reading the back of a bag of dog food can be confusing. Some ingredients are easy to identify- meats, fruits, and vegetables. Even some vitamins and nutrients are familiar. Other items in the list baffle pet owners. Nutrients, the quality of the ingredients, and where they are sourced is far more important than the ingredients on that list. The same goes for brewer's rice. A low-quality product purchased from an illegitimate source can be bad for your pet. If the ingredients are regulated and of the highest quality, it makes all the difference.
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